faq pageThe FAQ page is your space to answer the most frequent questions you are asked. The frequently asked questions (FAQ) page will tell everyone – on one page – what they need to know. This will save you time answering those same questions on an individual basis. Provide honest answers for each one. Your answers should be a call to action, and persuade a potential customer to take the next step and buy whatever you’re selling. What to include: The most common questions you are most frequently asked should be on this page. Such questions should also remove any doubts a customer may have, in order to make them feel secure enough to make a purchase from you. Read more: How to design the perfect FAQ page Testimonials / reviews page testimonials reviews pageThis is your chance to show off positive reviews your company has received. Where possible, include photos and contact info of the author (a link their social media account, not their personal phone number). This will add authenticity to each testimonial. Anyone can write a review, but those with photos of real people that can be traced to an actual source credibility and establishes trust.
What to include: A brief paragraph of praise from customers, perhaps as long as a sentence or two. Include photos and contact info of the reviewer, preferably with a headline above each testimonial, to catch a customer’s eye. Read more: 11 testimonial page examples Contact page contact pageYour contact page show potential customers all the ways they can get in touch with you. It is also important to have your phone number, email address and physical mailing address on the footer throughout all of your website pages, where possible. If you need to create a custom email address, our guide here will show you how. What to include: All of your social media accounts, your mailing address, phone and fax number, email address, and even your business hours. Some companies prefer using a contact form instead of listing their email address for spam prevention purposes.
Read more: How to make the perfect contact us page Blog blog pageThis isn’t a page per say, as a blog is the sum of all blog posts. A blog is a website, or a section of a website, made up of topically related blog posts (like journal entries). Blog posts are usually listed in reverse chronological order with the most recent blog post appearing first. If you have a small business website without a blog then you are seriously missing out! Think of your blog as your greatest and most affordable marketing tool. A blog drives traffic and leads/sales. A survey by HubSpot found that 57% of businesses who blog have generated a lead from it. A blog gives your company a voice, it creates a place where you can tell your company’s story, share your expertise and engage with your customers. What to include: First and foremost you need to do a bit of strategy work, you need to know why you are starting a blog and who you are blogging for (your target audience). Next you need to map out what your blog should be about, i.e. what your should write about and the topics to cover. Think of how you write and the language you use, most of us don’t like to read academic journals so don’t be afraid to be conversational and casual in the way you write. Quality trumps quantity. Studies suggest that long-form and in-depth blog posts outperform shorter shallow blog posts, when it comes to search engine optimization and getting shared on social media.
Read more: Why you should use WordPress Beginners guide to small business blogging Press / latest news page press latest news pageThis is where you can address the media. Here, you should post links to articles written about your business, press releases, advertisements, videos featured on other platforms, and any other recognizable commercial accomplishments. What to include: Ways the media can get in touch with you, links to download PDFs and photos, and press releases. If you have a media or press kit, post it here, so the media can learn more about your company prior to further publicity. Read more: How to create a good press kit How to create a good press page on your website Privacy policy page privacy policy pageA privacy policy is must for every website, a privacy policy lets the visitor to your website know what you’ll do with the personal information they give you. On this page, let the site visitor know how any personal information and data (e.g. advertising, cookies, emails etc) collected will be used, and whether or not it will be shared with third parties. You must strictly adhere to your privacy policy.
What to include: What data you collect, how it is collected, how visitors can obtain a copy of the information you obtain, if such content will be shared, and if so, with whom. Read more: Why you need a privacy policy page List of free privacy policy generator tools 1 Terms and conditions page terms or use pageSimilar to the above mentioned privacy policy, a terms of conditions page is usually a must for most websites. This is a page the outlines the “rules” a visitor to your site must agree to abide by in order to use your website. What to include: You want to include the rules and guidelines and how your website functions. For example, which country’s laws that governs the agreement, an intellectual property disclosure that states that your website is your property and that it’s protected by copyright laws, and a links to other sites clause that you are not responsible for or have control over third party links on your website. Read more: Free terms and conditions generator tool 1 Sitemap page sitemap pageSitemaps come in two formats. XML sitemaps (these are made for search engine bots, helps search engines discover your content and is good to have from an SEO standpoint). HTML sitemaps are made for your “human” visitors (and what we refer to here.) A sitemap page is a non-fancy index page that lists all the web pages you have on your website. For example check out our sitemap page on https:///sitemap/.
WIX templatesWhat to include: Your sitemap page should include links to all of your web page, your pages and blog posts. Your sitemap page should be located in the footer throughout all of your website pages, where possible. If you use WordPress then there are plenty of plugins that can help you build an HTML sitemap. Read more: Free HTML sitemap WordPress plugins 1 “Page not found” page page not found pageA page not found page (technically speaking it’s called a “404 error” page) is a page your visitors get directed to when a webpage no longer exists, have moved or has expired. Because a 404 error page can be a standard HTML page, you can (and should) customize it any way you want. What to include: Tell visitors clearly that the page they’re looking for cannot be found. Your page not found page should include a link back to your homepage, you could also include a search form.
Read more: Why you should create a page not found page How to create the perfect 404 page not found page 1 5 Other Must-have Pages for Your Small Business Site You Should Consider Depending on what type of website you have, you may also consider including the following pages: Search result page Jobs or careers page Events page Advertising information page Affiliate link disclosure page Summary What type of pages do you have on your small biz website, and what type of pages do you think everyone small business website owner should include on their website? If you need to create a website, we guide you step-by-step through the process using WordPress.